LINE Ads

LINE Ads management in Thailand

We plan and run LINE Ads that put your brand inside the app Thai customers open every day, and connect them to your LINE OA so new friends turn into chats and sales. You get the strategy, creative, targeting and LINE Tag tracking from one team.

What we do with LINE Ads

01

Account setup in LINE Ads Manager

LINE Ads are self-serve through LINE Ads Manager (admanager.line.biz), with a LINE Business ID. We help you set up the ad account, business details and verification, and connect it to your LINE Official Account. Your business keeps ownership of the account.

02

Objectives that match your goal

LINE Ads campaigns can aim at reach, website visits, website conversions, gaining LINE OA friends, app installs or video views. We pick the objective that fits what you need, not the one with the cheapest clicks.

03

Gain friends for your LINE OA

Friend-gaining ads add people straight to your LINE OA, where broadcasts, rich menus and chat can keep selling to them. LINE limits this objective to verified (blue badge) accounts, so we check eligibility first.

04

Targeting and placements

Audiences based on demographics, interests and behaviour, plus your own audiences: website visitors, customer lists and LINE OA friends. Ads appear in places such as the chat list, Home tab and LINE TODAY; placements change over time, so we work from what LINE Ads Manager offers at launch.

05

Creative made for LINE

Images, carousels and short videos sized for LINE placements, with Thai copy that reads like a message from a brand people already trust, not a banner.

06

LINE Tag and conversion tracking

We install LINE Tag on your website, set up conversion and custom events, and build remarketing audiences from site visitors, so LINE optimises for results and you can compare it fairly with Google, Meta and TikTok.

07

From ad to LINE OA sale

The real value comes after the click. We connect LINE Ads with your LINE OA welcome message, rich menu, broadcasts and automation, and with AI chat agents that answer new friends around the clock.

How we run LINE Ads

  1. 01Goal and LINE OA checkWe agree what you want from LINE Ads and check your LINE OA: verification status, welcome message, rich menu and how new friends are handled.
  2. 02Account, payment and trackingLINE Ads Manager account, business verification, payment method and LINE Tag set up and tested.
  3. 03Creative and audiencesA first set of ads in several formats and messages, and audiences built from your data and LINE's targeting.
  4. 04Launch and optimiseWe watch cost per friend, cost per conversion and frequency, refresh creative and move budget to what works.
  5. 05ReportA monthly report that shows LINE Ads next to your other channels, and what happened after people joined your LINE OA.

Questions about LINE Ads

What is LINE Ads (LINE Ads Platform)?

LINE Ads is LINE's self-serve advertising platform, managed in LINE Ads Manager. It shows ads to LINE users inside the LINE app, with goals such as website visits, conversions, video views or new friends for your LINE Official Account. Many people still call it by its older name, LINE Ads Platform (LAP).

How do you pay for LINE Ads?

Self-serve LINE Ads accounts in Thailand are paid by credit card (Visa, Mastercard, JCB or TPN); LINE says prepaid cards are not accepted. Ad costs are set by auction and depend on your objective, targeting and competition. Our management fee is separate; we quote after a short call.

Do advertisers need to verify their identity?

Yes, increasingly. A Thai Electronic Transactions Commission notification requires social media platforms to verify the identity of advertisers before paid ads run in Thailand, from 1 November 2026. LINE has said it will comply, so expect an identity check when you set up or renew a LINE Ads account. We can guide you through it; check LINE Ads Manager for the current steps.

What is the difference between LINE Ads and LINE OA broadcasts?

Broadcasts go to people who are already friends of your LINE OA and are billed through your LINE OA package. LINE Ads reach people who are not your friends yet, and you pay per campaign. Most businesses use LINE Ads to grow the friend list and broadcasts to sell to it.

Is LINE Ads worth it compared with Facebook or TikTok?

It depends on your customers and your LINE OA. LINE Ads work best when the next step happens in LINE: a chat, a booking or a repeat purchase. We often test LINE Ads alongside Meta and TikTok and compare cost per result with the same tracking.