Key takeaways
- LINE OA in Thailand has three monthly packages: Free (300 messages), Basic (1,280 THB, 15,000 messages) and Pro (1,780 THB, 35,000 messages). Prices exclude 7% VAT.
- Only broadcast-type messages count toward the quota. One-to-one chat, greeting messages, auto-responses and Reply API messages are free.
- Each message is counted per recipient, so one broadcast to 2,000 friends uses 2,000 messages.
- Segmenting your audience is the cheapest way to stay inside a smaller package.
A LINE OA package in Thailand costs 0 THB (Free, 300 messages a month), 1,280 THB (Basic, 15,000 messages) or 1,780 THB (Pro, 35,000 messages) per month, excluding 7% VAT. Only broadcast-type messages count toward the quota; chatting with customers one-to-one is free on every plan. Which plan you need depends on how many friends you have and how often you broadcast to them.
This guide explains each LINE OA package, what counts as a message, optional extras such as a Premium ID and the verified badge, and how to keep your monthly bill down.
LINE OA pricing table 2026
These are the monthly packages listed on LINE for Business Thailand, checked on 27 October 2026. LINE changes its prices from time to time, so check LINE’s current price list before you budget.
| Package | Monthly price (excl. 7% VAT) | Messages included per month | Extra messages |
|---|---|---|---|
| Free | 0 THB | 300 | Not available |
| Basic | 1,280 THB | 15,000 | 0.10 THB per message |
| Pro | 1,780 THB | 35,000 | 0.06 THB per message |
Source: LINE for Business Thailand, LINE Official Account features page, checked 27 October 2026. Prices exclude 7% VAT.
Three points that the table doesn’t show:
- You can’t buy a package on iOS. LINE says monthly packages can’t be purchased through the iPhone app. Use LINE Official Account Manager on the web (manager.line.biz).
- The Free package has a hard cap. There is no paid overage on Free. Once you hit 300 messages, you need to upgrade to keep broadcasting.
- All core tools come with every plan. Rich menus, greeting messages, coupons, reward cards, card-based messages and insights are not locked behind Basic or Pro. You mainly pay for message volume.
What counts as a message on LINE OA?
The quota counts messages you send to many people at once, not conversations. According to LINE for Business Thailand’s help center and the LINE Developers pricing page:
Counted toward your quota
- Broadcast messages, including targeted (segmented) broadcasts
- Step messages (automated sequences)
- Messaging API push, multicast, broadcast and narrowcast messages
Not counted
- Messages sent and received in one-to-one chat
- Auto-response and AI-response messages
- Greeting messages for new friends
- Messaging API reply messages (an answer to something the user just sent)
Messages are counted per recipient
One broadcast to 2,000 friends uses 2,000 messages, not one. LINE Developers explains that the count is based on the number of people who receive the message. Sending several bubbles (a picture, text and a card) in one broadcast still counts once per person. People who have blocked your account are not counted.
A quick way to estimate your needs: friends you broadcast to × broadcasts per month = messages per month.
| Friends reached | Broadcasts per month | Messages used | Package that fits |
|---|---|---|---|
| 150 | 2 | 300 | Free |
| 1,500 | 4 | 6,000 | Basic |
| 3,500 | 4 | 14,000 | Basic |
| 5,000 | 6 | 30,000 | Pro |
| 10,000 | 4 | 40,000 | Pro + 5,000 extra (300 THB at 0.06 THB) |
Premium ID and verified badge
These are separate from the monthly package.
Premium ID
A new LINE OA gets a random ID such as @123abcde. A Premium ID lets you pick a readable name like @yourshop, which is easier to type and share. It is an optional paid yearly add-on; LINE shows the current price in LINE Official Account Manager. It renews automatically, and you can’t change the chosen ID for one year.
Verified (blue) badge
Every account starts as an unverified account with a grey badge. A verified account has passed LINE’s review and appears in LINE search results. In Thailand you apply from LINE Official Account Manager after creating the account, and LINE’s help center says review takes about 10 business days.
The green Premium account badge is aimed at large brands and organizations, according to LINE. It isn’t a standard option for most small businesses.
How to choose the right LINE OA package
Start with your real numbers, not your hopes.
- Count your reachable friends. In LINE Official Account Manager, check your target reach (friends who haven’t blocked you).
- Decide how often you will broadcast. Two to four useful messages a month is enough for most businesses. Daily blasts raise the block rate.
- Multiply and compare. Use the formula above against 300, 15,000 and 35,000.
- Add extras only when you need them. A Premium ID is optional; most businesses start with the free random ID and upgrade once the name matters for marketing.
- Stay on Free if you mainly chat. If customers mostly message you first and you answer in chat, the Free package may be all you need.
| If your business… | Start with |
|---|---|
| Mostly answers customer chats, broadcasts rarely | Free |
| Has a few thousand friends and sends weekly promotions | Basic |
| Has 5,000+ friends, broadcasts often or needs CRM | Pro |
| Sends automated messages from your own system (Messaging API) | Pro, then check push volume monthly |
If you connect booking, ecommerce or CRM tools through the Messaging API, remember that their push notifications count toward your quota too. Ask your provider how many messages a typical customer triggers.
How to save on your LINE OA bill
The cheapest message is the one you don’t send to someone who doesn’t care.
- Segment before you broadcast. Targeted broadcasts let you send only to chosen groups, for example people who opened or clicked a previous message, or a list of user IDs. A promotion for one branch should go only to friends near that branch. LINE requires a target reach of at least 100 people for a segmented broadcast.
- Tag customers in chat. Chat tags and notes help you build segments from real conversations, such as “asked about price” or “VIP”.
- Use free message types. A good greeting message, a clear rich menu and keyword auto-responses answer common questions without touching your quota.
- Clean up inactive audiences. Blocked friends aren’t counted, but friends who never open still cost you money. Check insights and stop sending to segments that don’t respond.
- Put several items in one message. Card-based messages show multiple products in one swipeable message, which costs the same as a single bubble per recipient.
- Review the bill monthly. Check message usage in LINE Official Account Manager mid-month so you aren’t surprised by overage on Basic or Pro.
If you want help planning segments, automations or a broadcast calendar that fits your package, see our LINE OA marketing and automation service.
FAQ
Is LINE OA free?
Yes. The Free package costs nothing and includes 300 broadcast messages a month. Chat, greeting messages and auto-responses do not count toward that limit.
How much is the LINE OA Basic package?
LINE for Business Thailand lists Basic at 1,280 THB a month (excluding 7% VAT) with 15,000 messages, and extra messages at 0.10 THB each.
Can I buy a LINE OA package on iPhone?
No. LINE says monthly packages can't be purchased through iOS. Buy or change your plan in LINE Official Account Manager on the web at manager.line.biz.
Does replying to customers in chat use my message quota?
No. Messages sent and received in one-to-one chat, auto-response and AI-response messages, greeting messages and Reply API messages are not counted.