When you need to have a social media account it is very important to keep updating it on a frequent basis. We take away the long hours it takes to plan and schedule all your posts throughout a month. This includes planning creative, writing text copy accompanying each post, producing the actual content (graphic design, contests, videos) and then manage delivery.

What usually happens at many companies when they start managing a social account is one of the following scenarios:

– They update frequently in the beginning, then slack off and posts are getting less and less.
– They do not update consistently.
– They do post consistently but the variety of post types is lacking.

All these things result in the same issue: They will affect your visibility and engagement rates on Facebook negatively, the reason being the following: Facebook uses a complex machine learning algorithm which decides for each one of your posts if they are worth being seen by other people and how much. If they are boring, Facebook will show your content to less people. If they are engaging, Facebook will upgrade your score and show your next posts to more people. So basically, this algorithm is there to keep surfacing interesting posts and hiding the less interesting ones. You could call it a quality control system.

Our task is to constantly improve your engagement and therefore your engagement score for your page over time.