OOH planning inside a wider campaign
We treat OOH as one channel in the plan, not a stand-alone purchase. Locations, timing and message are set together with your social, search and LINE activity, so people see one campaign everywhere.
OOH & DOOH
Out of home media in Bangkok: OOH and DOOH planning and buying
We plan and book out of home media in Bangkok, both classic OOH and digital out of home (DOOH), as part of an integrated campaign, so billboards and screens work together with your online ads. You get a media plan built around where your audience actually goes, and a way to see the effect online.
Our out of home media services in Bangkok
Formats to choose from
Large billboards and LED screens, BTS Skytrain and MRT media, screens in malls and office buildings, bus and vehicle wraps, and street furniture. We recommend formats based on your audience, area and budget.
Digital out of home (DOOH)
Digital screens let you change creative by time of day, run several messages, and book shorter flights than static boards. Where available, we look at DOOH options that can be bought by time slot or programmatically.
Quotes and booking
We request availability and quotes from media owners for your shortlist, compare them, and handle booking and material deadlines on request.
Creative for the street
Few words, big brand, one clear action. We adapt your campaign to sizes and formats that work at a distance and in a few seconds, in Thai and English.
Linking OOH to online results
QR codes to a landing page or LINE OA, campaign-specific URLs, and checking branded search and site traffic in the areas and weeks the campaign runs, alongside the media owner's own reports.
How we plan OOH campaigns in Bangkok
- 01BriefGoal, audience, areas of Bangkok or Thailand, dates and budget, and how OOH fits with your other channels.
- 02Media planA shortlist of formats and locations with reasons, availability and quotes from media owners.
- 03Creative and bookingArtwork adapted to each format, approvals and booking handled to the media owners' deadlines.
- 04Live and connectedOnline ads, social and LINE run alongside the OOH flight so people who see the boards can find you.
- 05Wrap-upProof of posting from media owners, plus the online signals we tracked during the campaign.
Questions about OOH & DOOH
What is the difference between OOH and DOOH?
OOH (out of home) is any advertising people see outside their homes, such as billboards, transit and street furniture. DOOH (digital out of home) is the digital part: LED billboards and screens that can show several ads, change by time of day and be booked in shorter slots.
How much does OOH advertising in Bangkok cost?
It depends on the format, location, size, number of faces or screens and the length of the campaign. Media owners set their own rates and availability changes, so we request current quotes for your plan after a short call.
Can you run OOH on its own?
We plan OOH mainly as part of integrated campaigns with digital ads, social and LINE, where it adds reach and recognition. If OOH is your only channel, we can still help with planning on request.
Can OOH results be measured?
Partly. Media owners report on posting and estimated audience. We add online signals: QR scans, campaign URLs, LINE OA friends and branded search during the campaign. It is not as exact as clicks, but it shows whether the campaign moved people.