Thai Influencer Outreach & Campaigns

What is influencer Marketing? Thai Influencer Marketing is the process of utilizing social influencers on online networks such as Instagram, Facebook or YouTube to present your product, service, or any other project to their online followers. To give you some examples. A fashion business could find influencers in their target market and have them take selfies wearing products from them in addition to telling their followers what they are wearing. You could also simply have pre-made designs posted to the influencers account or let influencers demonstrate usage of an app in a video, Instagram story or YouTube video.

And while in most cases people are probably aware that certain posts by influencers are paid for, they are still more likely to act on this message than when they see a more traditional display or text ad on Google or Facebook. Influencer Marketing, especially in Thailand can be very effective. Influencer campaigns, when properly managed, have the power to out-perform campaigns with the same budget on Facebook for example. Thailand is the country with the highest social media usage in the world. And influencer Marketing utilizes exactly this trait to make your brand stand out.

Here are some examples on how brands are using Instagram to promote their products with influencers:

How to do Influencer Marketing in Thailand

We understand that influencer marketing is much more than selecting key opinion leaders and just sending them an image to post. An influencer campaign needs to be carefully planned and if you have ever tried to run a coordinated campaign with 5 or more influencers you will know how long it can take and how difficult it is.

We not only target Thai celebrities but have a wide range of social media influencers in our network in different categories. In fact, we do not always recommend picking celebrities for influencer campaigns as the per follower cost is exponentially higher than when using an online influencer. It is always dependent on the type of product and your goals. For example, do you want to create as much reach as possible or do you want people to take an action such as clicking on a link or filling out a form?

New Generation Influencer Platform Tik Tok:

We all got used to influencers on saturated platforms such as Facebook, Instagram, and YouTube. So where is the new growth coming from? Where does today’s new young generation go to? Traditionally “younger” platforms such as Tik Tok or LINE have huge popularity. A new star was born with Tik Tok. The quirky Chinese-made app that has gained huge popularity in a very short period of time has found a userbase also among Thai teenagers. It has the ability to reach younger audiences than other social networks as it makes it easier than any other platform to start creating content. People starting on Tik Tok today could be some of the biggest influencers a few years from now. Tik Tok is here to stay and is one of the most interesting platforms to watch. if you want to mix up your influencer strategy and be ahead of the crowd, then Tik Tok influencers are definitely an area to watch.