LINE Official Account (LINE OA) has become an indispensable tool for businesses in the digital era. From small enterprises to large corporations, businesses rely on LINE OA to communicate with customers, build relationships, and drive sales. Recently, LINE OA has taken another step forward by introducing the “OA Chat Packages,” designed to elevate the efficiency of business communications. Let’s explore what LINE OA is, its benefits, and how these new packages can support your business.
What is LINE OA, and Why Should You Use It?
LINE OA serves as a virtual storefront on the LINE platform, enabling businesses to directly connect with their customers through chats, broadcast messages, rich menus, and more. The benefits of using LINE OA include:
- Ease of Customer Access: Since most Thais use LINE, having a LINE OA account helps businesses reach a broader target audience.
- Stronger Customer Relationships: Communication through LINE OA fosters a sense of closeness and friendliness, similar to chatting with a friend, which helps build brand loyalty.
- Increased Sales: LINE OA can be used to promote products, share exclusive offers, and efficiently close sales.
- Cost Efficiency: Compared to other channels, LINE OA reduces communication and marketing costs.
Key Features of LINE OA
LINE OA’s basic features are user-friendly and accessible even without subscribing to the “OA Chat Packages.” These include:
- Chat: Respond to inquiries, provide customer support, and build one-on-one relationships.
- Broadcast Messages: Send messages to all customers simultaneously, ideal for announcing news, promotions, or events.
- Rich Menu: Create navigation menus to help customers easily find information such as product details, promotions, or contact channels.
Comparing Basic Features and New OA Chat Packages
| Basic Features (Free) | Advanced Features (OA Chat Packages) |
| Chat | Expanded storage space |
| LINE Call | Chat management |
| Auto-Reply | Enhanced usage efficiency |
| Contact Management & More |
With the introduction of the “OA Chat Packages,” some previously free features, such as chat history, chat tags, and notes, may now require a subscription. Be sure to check the details with the service provider before making a decision.
Advantages of the New OA Chat Packages
The new OA Chat Packages represent a significant enhancement to LINE OA, offering flexibility and value. Key benefits include:
- Pay-As-You-Go: Users are charged based on the number of messages sent, with no monthly fees. This is ideal for businesses with low message volumes or those looking to manage their budgets precisely.
- Customizable Packages: From free plans to premium options, businesses can choose a package that aligns with their size and needs.
- User-Friendly Management: The system is easy to use, allowing businesses to switch packages, monitor usage, and control expenses effortlessly.
- Unlimited Followers: Businesses can use the new packages regardless of their follower count, enabling unlimited audience growth.
- Comprehensive Feature Support: The new OA Chat Packages continue to support all LINE OA features, such as Rich Menus, Broadcast Messages, and more, ensuring businesses maximize their potential with LINE OA.
The new OA Chat Packages are a compelling option for businesses aiming to communicate with customers efficiently and cost-effectively through LINE OA. This is particularly advantageous for small businesses or those just starting with LINE OA, as they can begin with the free package and gradually upgrade as their business grows.
The new packages will be available starting March 4, 2025. However, service features and launch timelines are subject to change based on circumstances.
