In an era where shopping behaviors are rapidly evolving, Shoppertainment has emerged as a pivotal strategy to connect brands with consumers. Particularly for Gen Z, who seek more than just buying products, they crave fun experiences that align with their lifestyle. TikTok has redefined online marketing by seamlessly merging entertainment and shopping, enabling brands to…
TikTok is not just a platform for entertaining videos; it has also become a critical channel for E-Commerce businesses to drive sales and expand their customer base. With its diverse advertising features, TikTok allows brands to effectively reach their target audiences, whether by increasing brand awareness, driving clicks, or converting sales. This makes TikTok Ads…
LINE Official Account (LINE OA) has become an indispensable tool for businesses in the digital era. From small enterprises to large corporations, businesses rely on LINE OA to communicate with customers, build relationships, and drive sales. Recently, LINE OA has taken another step forward by introducing the “OA Chat Packages,” designed to elevate the efficiency…
B2B eCommerce is a term used to describe the online transactions that take place between two businesses. This can include online product or service sales, as well as online payments and invoicing. B2B eCommerce platforms allow businesses to streamline their digital selling process, making it simpler and more efficient. In many cases, these platforms can…
Facebook Shops 2020: Everything You Need To Know With ‘Shops’, Facebook has finally jumped on the eCommerce bandwagon. Businesses have been doubling down on their online transition during the recent coronavirus pandemic. The pandemic, as we all know, has brought the world to a standstill making economies around the world go down the drain. People…
If you needed another proof of how big and important social media is in Thailand, then just look at this research from DI Marketing which they released on 27th October 2015, so its fairly recent research data. They built the following data from a survey about how Thai mobile users use their smartphones. Not only…