Facebook Shops 2020: Everything You Need To Know
With ‘Shops’, Facebook has finally jumped on the eCommerce bandwagon.
Businesses have been doubling down on their online transition during the recent coronavirus pandemic. The pandemic, as we all know, has brought the world to a standstill making economies around the world go down the drain.
People with brick-and-mortar stores have been forced to close their businesses due to the lack of demand. Not just that, consumers are afraid of venturing outside as they do not want to contract the deadly virus.
Realizing the growing trend of online transition, Facebook, the social media giant, has perfected its entry in the eCommerce industry. It has officially come up with a complete eCommerce feature known as Facebook Shops that is all set to provide a mobile-first shopping experience to its users.
We will be discussing more about Facebook Shops and figure out how it works. So, let’s cut to the chase, and get started!
What are Facebook Shops?
Facebook Shops is Facebook’s second attempt to push into the eCommerce industry. The first one was the Facebook Store which never really worked out the way it was supposed to.
However this time, Facebook has perfected its pitch and is all set to bring sellers and buyers to its new eCommerce feature. Facebook Shops will allow sellers to create their own stores and maximize their business exposure on the largest social media network out there.
Direct selling will become a norm on Facebook as sellers will be able to push their products on Facebook and Instagram making the social media platforms also function as a full-fledged online shopping store.
This is a perfect opportunity for small business merchants who are looking to transition online during the coronavirus pandemic. Facebook claims that the Shops features will help it boost its ads revenue in the upcoming months.
Through Facebook Shops, the tech giant will also try giving Amazon a great competition. The battle for eCommerce supremacy will definitely take exciting turns in the coming future.
How Facebook Shops Work?
Facebook Shops aren’t much different from how FB stores looked like. For people who have already been using Facebook, the Facebook Shops feature wouldn’t come as a shocking surprise.
However, there are a few differences between Facebook Shops and FB Store. Facebook Shops will allow you to showcase your product catalog and collections on your Facebook page itself. You will have complete autonomy over how the shop looks. You can customize the Facebook Shops to make it unique to your brand.
Facebook has already taken a step further in the eCommerce battle by allowing sellers to customize their store, unlike Amazon that focuses on consistency. When it comes to buying, Facebook users will be able to make their purchase on the app itself. They will have complete access to the product collection and will even be able to save the products in their shopping cart.
Not just that, Facebook’s CEO Mark Zuckerberg is also planning to roll out the Facebook Shops feature on other Facebook products like Messenger and WhatsApp. Zuckerberg is going all in to provide a real-time shopping experience to its users. He aims at developing a seamless shopping experience that will allow people to make the purchase on the go in a matter of a few taps on the screen.
Facebook has joined hands with eCommerce solution leaders like Shopify and BigCommerce and is looking forward to team up with these third-party services to improve the performance of Facebook Shops.
Another thing that Facebook Shops features is strong customer support since it is the biggest factor that influences online purchase. Facebook is doing its best to come up with customer support solutions that can help users ask questions, track orders, get online receipts, and add more features that are standard on other eCommerce portals.
How Much Does it Cost to Create Facebook Shops?
This is the question people are looking for an answer to. Well, Facebook Shops is an eCommerce solution that is free of cost. It wouldn’t cost you a dime to create a Facebook page and build your Facebook Shops on it. But, there is a catch.
Like every other eCommerce platform, you will have to pay Facebook a commission on every sale you make. Well, that’s the price you pay to create a free online store on a platform that has 2.6 billion people on it.
A transaction fee of 5% will be applied to every sale. This is also because sellers will be making use of Facebook checkout features to make transactions happen on their Shops.
Final Thoughts
Facebook is working overtime to roll out Facebook Shops in many different parts of the world. However, it has already been rolled out in the US for a trial. However, it can only be accessed on Facebook at the moment. It will be rolling out the update on Instagram probably later on in the year to ensure the feature goes global as soon as possible. Do you also have a brick-and-mortar business and planning to go online? We highly recommend checking out this new Facebook feature to start selling online during the coronavirus crisis. Have questions? Feel free to put them down in the comments section. We would love to hear from you!
